About Us

Abigail & Co began in 2017, inspired by the arrival of our daughter Abigail and the belief that every woman deserves to feel confident, stylish and seen.

What started as a small idea — affordable, beautiful fashion you won’t find on the high street — quickly grew into a boutique rooted in individuality. We wanted women to express the confidence they already have, through pieces that feel unique, feminine and effortlessly bold. Fashion has always been part of our everyday life, and Abigail & Co became the space where that passion could be shared with women everywhere.

As our community grew, so did our collections. We expanded into childrenswear, offering styles from 3 months to 14 years, keeping our ethos the same: quality fashion without breaking the bank. Pieces that make your little ones stand out, feel special, and enjoy clothing as much as you do.

In 2020, during lockdown, another part of our story unfolded. While redecorating our home, we realised how expensive beautiful décor could be. So we partnered with trusted suppliers overseas to create Savvy Homes Decor — a collection of stylish, affordable home pieces designed to make your space feel warm, intentional and uniquely yours.

Today, Abigail & Co is a growing lifestyle brand — blending women’s fashion, childrenswear and home décor — all connected by one mission:

To bring you beautiful, unique pieces at prices that make style accessible for every woman, every child and every home.

Curated with love. Rooted in family. Inspired by confidence.